CLARITY - DEEP CLEANSING (NEW 60:1 FORMULA)

Introducing our brand new and improved deepest ever cleaning and most concentrated shampoo ever. Clarity is suitable for all coat types. It deep cleans without changing the coats natural texture or stripping it of it's natural oils. Clarity Produces an excellent lather with any water type leaving coats spotlessly clean therefore reducing drying time. Use as a stand alone shampoo or use as a deep cleaning pre wash before using Mother Fluffer, Salon Essential Everyday or Blown Away. 

How to use: We believe shampoo is best applied to dry a coat by wetting the coat first you are further diluting the shampoo therefore won't get as good results. We recommend diluting Clarity 60:1 for a small dog. Shih Tzu, Westie etc... then adjust the dilution ratio according to the dog in front of you. If you have a big dog with a lot of coat you need to use more shampoo if you have a really small dog with not much hair you will be able to use less shampoo. It's always better to use too much shampoo than not enough. Make sure you get a thick creamy lather all over the dog before you stop applying shampoo this will ensure the dog is thoroughly cleaned and you will see the added benefits of using our shampoo. Remember to work one section at a time, don't pour the whole bottle of shampoo on the dog, then try to lather it up as you will likely waste a lot of product. Start at the back leg, apply shampoo one section at a time the move up the leg across the body, down the front leg, turn the dog and repeat on the other side, finally apply shampoo to the tail then the head making sure to take extra care around the eyes and nose. Use our revive sensitive shampoo as a standalone facial wash if you prefer. Rinse and wash a second time if needed.

Ingredients: Water, Cocamidopropyl Betaine, Decyl Glucoside, SLES, Citric Acid, Phenoxyethanol, Fragrance, Ethylhexylglycerin.

Ingredients explained: 

Water is the most frequently used cosmetic ingredient. Water’s primary function in skin care formulas is as a solvent 

Sodium Lauryl Ether Sulfate is a commonly used cleansing agent derived from coconut. It is known for producing lots of foam and is considered gentle. Despite the name similarity, sodium lauryl ether sulfate is NOT the same as sodium lauryl sulfate, which can indeed be irritating to skin. Sodium Lauryl Ether Sulfate is milder on skin due its different chemical structure.

betaine is a gentle cleansing agent used here as a secondary cleansing agent. When used alone as the sole cleansing agent, it is very mild and gentle but is sometimes not effective enough at breaking down grease and dirt which is why we've paired it here with Sodium Lauryl Ether

Sulfate Phenoxyethanol is a widely used preservative with global approval for use in rinse-off or leave-on cosmetic products in concentrations up to 1%

Ethylhexylglycerin is used as a preservative and carrier/suspending agent that boosts the efficacy of other preservatives such as phenoxyethanol. It has been shown to have mild humectant properties leading to improved skin hydration. Ethylhexylglycerin is also a skin-softening agent.

Citric acid is an extract derived from citrus fruits and is used in small amounts to adjust the pH of our shampoo

Finally we add a splash of fragrance